June 20, 2011
Harness Racing Friends-
Harness Racing Friends-
The WHHA is working very hard to make this season the best season ever by really stepping up the marketing efforts for the Harness The Stars Tour. We have already had numerous press releases printed in local papers that have prompted some follow up feature articles in local papers. This is just the type of press that can benefit Wisconsin racing!
We expect to have more features done on the local level through newspapers, radio, and video. Please take the time to talk to any of the reporters that ask for a minute of your time to tell your story. Also please be sure to keep your comments POSITIVE. Yes, harness racing is subject to the same economic troubles that all industries are facing, but we cannot dwell on those. We need to speak of the great things about our sport and the people/horses involved. Some experts say "any press is good press" but it's not. We cannot afford to leave reporters thinking our racing industry is failing and that we can't fill races, etc. I encourage us all to take an active role in POSTIVELY promoting our sport.
In closing, the WHHA is going to start keeping a scrapbook of all our harness racing articles. If you see an article that mentions harness racing, please clip it out of your paper and send me a copy. Even if it's just a small picture in the paper, we want to see it. If you see it online (whether it is a local paper's website or a Racing publication) send me the link so we can track it. Never assume that one of the board members has seen it -- we would rather have it sent to us 10 times than never have seen it at all.
Thanks again for everyone's help!
Gabe Wand
270 N. Bonson St. #4
Platteville, WI 53818
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